Implementasi KKN Universitas Pertiba dalam pengembangan UMKM Desa Tiram Kabupaten Bangka Selatan Melalui inovasi Branding dengan Pembuatan logo
DOI:
https://doi.org/10.31004/12aeqz16Keywords:
Penyuluhan UMKM , Digitalisasi UMKM, UMKM, Rebranding, Visual Branding, dan Pemasaran Digital.Abstract
The Community Service Program (Kuliah Kerja Nyata/KKN) is a form of student dedication to society, aiming to provide real contributions to village development. One of these contributions is supporting Micro, Small, and Medium Enterprises (MSMEs) in Tiram Village, Bangka Selatan Regency. The main problem faced by local MSMEs is the lack of visual identity and branding, which makes it difficult for their products to be recognized and compete in the market. Through the KKN program of Pertiba University, students conducted data collection, interviews, and logo creation tailored to the characteristics of each business owner. The methods applied included field observation, participatory discussion, and need-based logo design. The results show that MSME owners benefited from the creation of business logos, as it enhanced product image, built consumer trust, and opened opportunities for digital marketing. This study confirms that student involvement through the KKN program has a positive impact on MSME development in rural areas, particularly in branding and strengthening the competitiveness of local products.
Downloads
References
Azwar, S. (2012). Penyusunan skala psikologi (ed.2). Yogyakarta: Pustaka Pelajar.
Fajri, R., & Sulistyo, W. D. (2020). Peningkatan daya saing UMKM melalui digital marketing
berbasis media sosial. Jurnal Manajemen dan Kewirausahaan, 22(1), 45-56.
https://doi.org/10.9744/jmk.22.1.45-56
Firmansyah, A. (2019). Strategi branding bagi UMKM dalam menghadapi era industri 4.0. Jurnal
Ekonomi dan Bisnis, 8(2), 112-124.
Hasanah, U., & Pratama, A. R. (2021). Pemberdayaan UMKM desa melalui program KKN tematik
perguruan tinggi. Jurnal Pengabdian Kepada Masyarakat, 3(1), 55-63.
https://doi.org/10.31540/jpkm.v3i1.1287
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Lestari, I. P., & Handayani, S. (2020). Peran identitas visual dalam meningkatkan citra merek
UMKM. Jurnal Desain Komunikasi Visual, 5(2), 78-87.
Mulyani, D., & Wahyudi, H. (2018). Implementasi program KKN dalam pengembangan potensi
lokal masyarakat pedesaan. Jurnal Pengabdian Masyarakat Indonesia, 2(2), 101-110.
Putri, N. D., & Ramadhan, R. (2021). Digitalisasi UMKM sebagai strategi menghadapi persaingan
global. Jurnal Ekonomi Kreatif, 9(3), 210-222.
Sari, P. A., & Nugroho, H. (2019). Analisis strategi branding melalui logo pada UMKM kuliner.
Jurnal Ilmu Komunikasi, 11(1), 35-48.
Susanto, Y., & Hidayat, R. (2020). Pendampingan UMKM melalui program pengabdian
masyarakat berbasis branding produk. Jurnal Abdimas, 24(2), 145-153.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Juhari, Arifin Faqih Gunawan, Alifah Oktavirgianti, Dicky Wahyudi4, Deffy Angraini, Deli
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
